High school student Brandon Silk has been treated by his doctors for allergies to Axe Body Spray for a few years. Recent exposure to the fragrance in the hallways of his high school caused him to be rushed to the hospital when his throat swelled causing him to have difficulty breathing. His throat swelled twice before when exposed to the same smell at school. Now his mother is scared to let him go back to school and wants Unilever to disclose the ingredients of the body spray to help determine what is causing his allergic reaction.
Brandon and his mother talked to local TV station WFMZ. Please watch their story and read the article by WFMZ for details….
The Bethlehem Pennsylvania school where Brandon attends has put out a statement to parents on their website urging students not to wear Axe body spray due to Brandon’s allergy. This is a great gesture by the school. I wonder how it will be enforced and for how long?
I am also scent sensitive and am touched by the reactions of many of the students at that school. Some suggest lobbying Unilever to disclose the ingredients for Brandon by posting to Axe’s Facebook page. Check out a video of reactions of students created by a local newspaper. I love their comments.
Smell Inc supports Brandon’s mom, Rosa Silk, and her quest to get the ingredients disclosed by Unilever. Unfortunately it’s an uphill battle. There is no legislation requiring these cosmetic companies to release the ingredients of the fragrance. The Environmental Working Group has proposed the safe cosmetics act to try to get this changed in the cosmetic industry.
Rosa isn’t the first mom to take on Unilever regarding severe allergies to Axe. Read about the 2010 lawsuit filled in Indiana from an earlier post here at Smell Inc.
Something must be done. Body Spray, fragrances, perfumes, colognes…. it’s getting more and more obnoxious and it’s affecting others. When did it become trendy to reek? And when will these fragrances be considered second-hand scents and treated with the same regard as cigarette smoke. It’s affecting people the same way.